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Director of Marketing – Medical Device/Capital Acute Care

Indianapolis, IN – Posted: 04/08/2021

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Job Title: Director of Marketing – Medical Device/Capital Acute Care  

Department:   Marketing

Our client is rapidly growing. They are in need of a Director of Marketing to lead their team in executing their strategic upstream/downstream marketing plan.

Essential Duties and Responsibilities include the following:

  • Develop both strategic and day-to-day marketing strategies, programs and support materials to drive revenue growth
  • Lead the efforts in branding for their bag of medical device/capital equipment products used in the ACUTE CARE market.
  • Build and implement a social media marketing strategy focused on existing and future social media channels to create awareness and drive branding and revenue growth
  • Update and maintain my clients website to ensure messages are clear, effective and relevant
  • Create effective marketing and sales materials.
  • Lead all efforts associated with local and national trade conventions, including booth exhibits, messaging and materials
  • Lead the flawless launch of new products.  
  • Develop and execute on marketing strategies, including promotional, clinical marketing and other associated items

  • Conduct customer-focused market research to identify company growth opportunities  


Qualifications

Must have the following qualifications:

  • Bachelor's Degree in Marketing (MBA or Masters in Marketing strongly preferred) 

  • 7+ years of experience leading a marketing team
  • Track record of accelerating the profitable growth of new products
  • Strong knowledge of the healthcare industry, including economics and reimbursement, health systems, distribution channels and the dynamics of multi-decision-maker hospital buying processes 


The following capabilities and experiences are highly desired: 
              

  • Acute care hospital experience, including the direct responsibility of launching innovative medical devices and supporting both upstream and downstream marketing objectives
  • Understanding of GPO and IDN networks
  • Ability to travel 20%
  • Candidate must live in city of employment


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